The Project
The New Rep Gala 2018 was themed after the musical 1776, which was to be produced the following season . The imagery and design tied back to 1776 production image I had created as part of the season branding. With the Gala committee, contract designer, and events team, I created collateral for the Gala.
As the musical was to be modernized with gender- and color-blind casting, the 1776 image had to reflect the inclusivity of the production without giving too much away. I decided to hint at a key plot point of the musical—the vote for American independence—with a silhouette of hands raised in a voting gesture. Combined with the text of the Declaration of Independence and stripes waving in the background, the design hints at an American flag. The red-and-blue color scheme and waving flag silhouette carries throughout the Gala branding.
